by Joseph Fioramonti | Jan 30, 2026 | study-results
What Do Clients Mean When They Say “Make It Pop?” Every designer has heard it: “Can you make it pop?” It’s one of the most common pieces of creative feedback, and one of the hardest to act on, because it points to a feeling more than a...
by Joseph Fioramonti | Jan 20, 2026 | study-results
When We Look at Robots, What Are We Really Seeing? Understanding the Tools-Versus-Beings Divide in Robot Perception What makes a robot seem helpful versus creepy? Using our platform Constellations, designed to capture perception through visual interaction, we asked...
by Joseph Fioramonti | Dec 24, 2025 | featured, study-results
Will The Most Authentic Santa Please Stand Up People don’t judge Santa’s authenticity by how he looks, they judge it by what he’s doing. Participants reveal a clear preference framework: Santa’s authenticity is defined not by adherence to a single...
by Joseph Fioramonti | Dec 1, 2025 | study-results
What Does “Visual Data” Look Like The Data You Don’t Read but Still Believe In We asked 50 emerging designers to rate what looks like visual data and what doesn’t. The findings challenged our assumptions and revealed that structure, not style, drives...
by Joseph Fioramonti | Nov 5, 2025 | study-results
Perception Map Test: What Is Your Favorite Halloween Candy? This test asked participants a deceptively simple question: What is your favorite Halloween candy? Behind the wrappers, though, the answers revealed powerful emotional codes. From generational classics to...
by Joseph Fioramonti | Oct 15, 2025 | study-results
Is it “Spooky” or “Scary”? A visual study of how people separate spooky from scary — and what that says about our modern relationship with fear. Halloween sits at the strange crossroads of delight and dread. Every October, our visual culture...
