Visual Surveys & Visual Data
Transforming Seeing Into Understanding
Constellations uses audience perception mapping to surface authentic reactions through simple interactions. Those signals become Perception Heatmaps, Resonance and Resistance Maps, and Alignment Scores… visual data that brings confident decisions into focus.
Visual Surveys
A Better Way to Capture Real Reactions
Constellations turns surveys into a simple, visual interaction that feels more like exploration than work. By reacting to images instead of answering questions, participants stay engaged longer and provide richer, more authentic data, making it easier to understand what truly resonates.
Audience Perception Mapping
Visual and Actionable
See exactly how your audience responds to your visuals with real, data-driven insights. Our results dashboard turns subjective opinions into measurable feedback, highlighting what works, what doesn’t, and why. With clear heatmaps and sortable metrics, you can confidently refine your creative direction and make decisions backed by objective data, not just guesswork.
Audience Perception Mapping
Visual and Actionable
See exactly how your audience responds to your visuals with real, data-driven insights. Our results dashboard turns subjective opinions into measurable feedback, highlighting what works, what doesn’t, and why. With clear heatmaps and sortable metrics, you can confidently refine your creative direction and make decisions backed by objective data, not just guesswork.
Featured Public Perception Studies
The Legend Zelda Movie and What Fans Want to See
We tested six dimensions of the film's visual direction using Constellations, from character design to villain treatment to overall style, spanning every era of the franchise. Despite Breath of the Wild being the bestselling Zelda game by a wide margin, its characters, enemies, and aesthetics consistently split the audience. What participants converged on was Ocarina of Time...
When Client’s Say “Make It Pop”
Every designer has heard it: "Can you make it pop?" It's one of the most common pieces of creative feedback, and one of the hardest to act on, because it points to a feeling more than a specific fix. So we decided to find out what "pop" actually means. Using Constellations, we asked creative professionals to sort images by which ones pop and which ones don't—and the results were surprisingly consistent.
When We Look at Robots, What Are We Really Seeing?
When We Look at Robots, What Are We Really Seeing? Understanding the Tools-Versus-Beings Divide in Robot Perception What makes a robot seem helpful versus creepy? Using our platform...
Will the Most Authentic Santa Please Stand Up
The images people embraced all shared one thing: they caught Santa in the middle of doing something. Reading his list by candlelight. Kneeling to feed a reindeer in falling snow. The images they rejected? Cute graphics, staged photos, and counterintuitively, some of the most beautifully rendered Santas in the set.
What Does “Visual Data” Look Like
Fifty designers rated visual data, revealing that structure—not style—is the key driver of visual trust and credibility.
Everyone’s Favorite Halloween Candy
Perception Map Test: What Is Your Favorite Halloween Candy? This test asked participants a deceptively simple question: What is your favorite Halloween candy? Behind the wrappers, though, the...
The Legend Zelda Movie and What Fans Want to See
We tested six dimensions of the film's visual direction using Constellations, from character design to villain treatment to overall style, spanning every era of the franchise. Despite Breath of the Wild being the bestselling Zelda game by a wide margin, its characters, enemies, and aesthetics consistently split the audience. What participants converged on was Ocarina of Time...
When Client’s Say “Make It Pop”
Every designer has heard it: "Can you make it pop?" It's one of the most common pieces of creative feedback, and one of the hardest to act on, because it points to a feeling more than a specific fix. So we decided to find out what "pop" actually means. Using Constellations, we asked creative professionals to sort images by which ones pop and which ones don't—and the results were surprisingly consistent.
When We Look at Robots, What Are We Really Seeing?
When We Look at Robots, What Are We Really Seeing? Understanding the Tools-Versus-Beings Divide in Robot Perception What makes a robot seem helpful versus creepy? Using our platform...
Constellations For Creative Agencies
Data-Driven,
Visual Alignments
Constellations exposes real alignment and divergence through instinctive visual reactions. It replaces guesswork with shared evidence, helping teams reach confident decisions sooner.
Constellations For Retail and Brands
Helping Customers Visualize & Collaborate
Constellations replaces stylistic terms with instinctive visual signals, aligning shoppers and partners around what feels right and giving retailers clearer insight into aesthetic demand.
Constellations For Policy and Governance
Seeing Consensus, Without Bias
Constellations captures honest visual reactions that reveal where communities align, diverge, and naturally lean—giving leaders clearer guidance for confident, community-rooted decisions.
Bridging the Perceptual Gap: Visual Mapping, Client Feedback, and the Unconscious Mind in Design
White Paper
Focus groups, surveys, even neuromarketing promise to explain design performance—but all miss a crucial layer of unconscious perception. Learn how visual data and perception maps give creative and brand teams a new way to understand real audience response.
InEight Rebrand: Evidence-Backed Identity for Enterprise Software
We aligned 22 stakeholders on an enterprise rebrand — without a single revision
Giving Prospective College Students a Vision Board For Their College Experience
Even simple changes to how a Constellations test is structured can reveal entirely different audience perceptions.
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