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Will the Most Authentic Santa Please Stand Up

Will the Most Authentic Santa Please Stand Up

by Joseph Fioramonti | Dec 24, 2025 | featured, study-results

Will The Most Authentic Santa Please Stand Up People don’t judge Santa’s authenticity by how he looks, they judge it by what he’s doing. Participants reveal a clear preference framework: Santa’s authenticity is defined not by adherence to a single...

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