The Mood Board Problem

The Mood Board Problem

What 500 People See · Process The Mood Board Problem Beautiful boards that predict nothing. A mood board records what the room agreed on. The market never sat in that room. Quick answer A mood board is a translation device. It takes what's in a stakeholder's head and...
What Actually Belongs on a Concept Board

What Actually Belongs on a Concept Board

What 500 People See · Process What Actually Belongs on a Concept Board Line, form, texture, color, type. A board built to be tested is made of raw material, not finished answers. Quick answer A concept board built to be tested holds raw design elements, not...
A Field Guide to Vague Creative Feedback

A Field Guide to Vague Creative Feedback

A Field Guide to Vague Creative Feedback Quick answer: Vague creative feedback isn’t a sign the stakeholder is being difficult. It’s a sign they’re reacting to something real that they don’t have the vocabulary to name. “Feels off,”...