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How a U.S. Public Distinguishes “Health” from “Wellness”

How a U.S. Public Distinguishes “Health” from “Wellness”

by Joseph Fioramonti | Aug 2, 2026 | research study

How a U.S. Public Distinguishes “Health” from “Wellness” EHealth vs. Wellness: What People Actually Picture “Health” and “wellness” have become the twin engines of a trillion-dollar conversation — and we use the words...
When We Look at Robots, What Are We Really Seeing?

When We Look at Robots, What Are We Really Seeing?

by Joseph Fioramonti | Jan 20, 2026 | research study, study-results

When We Look at Robots, What Are We Really Seeing? Understanding the Tools-Versus-Beings Divide in Robot Perception What makes a robot seem helpful versus creepy? Using our platform Constellations, designed to capture perception through visual interaction, we asked...
What does “American” Look Like?

What does “American” Look Like?

by Joseph Fioramonti | Jul 1, 2025 | research study, study-results

What makes something look “American”? Perception Drives How National Identity Is Recognized We showed 57 people a mix of posters, stamps, logos, and packaging—all using familiar red, white, and blue palettes, stars, stripes, and vintage typography—and...

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Constellations is a patent-pending visual perception research platform designed to help organizations understand how audiences interpret images, brands, and ideas. Built by a team of designers, data specialists, and technologists, it enables image-based audience research that reveals perceptual patterns before they are translated into language. Based in St. Augustine, Florida, Constellations is used by creative teams, marketers, researchers, and policy experts to turn perception into actionable insight.

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