by Joseph Fioramonti | Dec 24, 2025 | featured, study-results
Will The Most Authentic Santa Please Stand Up People don’t judge Santa’s authenticity by how he looks, they judge it by what he’s doing. Participants reveal a clear preference framework: Santa’s authenticity is defined not by adherence to a single...
by Joseph Fioramonti | Dec 10, 2025 | articles
Bridging the Perceptual Gap: Visual Mapping, Client Feedback, and the Unconscious Mind in Design By Sydney Graham Commercial design lives and dies on reactions that are fast, intuitive, and hard to explain. Clients often say “it just doesn’t feel right,” but struggle...
by Joseph Fioramonti | Dec 1, 2025 | study-results
What Does “Visual Data” Look Like The Data You Don’t Read but Still Believe In We asked 50 emerging designers to rate what looks like visual data and what doesn’t. The findings challenged our assumptions and revealed that structure, not style, drives...
by Joseph Fioramonti | Nov 5, 2025 | study-results
Perception Map Test: What Is Your Favorite Halloween Candy? This test asked participants a deceptively simple question: What is your favorite Halloween candy? Behind the wrappers, though, the answers revealed powerful emotional codes. From generational classics to...
by Joseph Fioramonti | Oct 15, 2025 | study-results
Is it “Spooky” or “Scary”? A visual study of how people separate spooky from scary — and what that says about our modern relationship with fear. Halloween sits at the strange crossroads of delight and dread. Every October, our visual culture...
