by Joseph Fioramonti | Jan 30, 2026 | study-results
What Do Clients Mean When They Say “Make It Pop?” Every designer has heard it: “Can you make it pop?” It’s one of the most common pieces of creative feedback, and one of the hardest to act on, because it points to a feeling more than a...
by Joseph Fioramonti | Jan 20, 2026 | study-results
When We Look at Robots, What Are We Really Seeing? Understanding the Tools-Versus-Beings Divide in Robot Perception What makes a robot seem helpful versus creepy? Using our platform Constellations, designed to capture perception through visual interaction, we asked...
by Joseph Fioramonti | Dec 24, 2025 | featured, study-results
Will The Most Authentic Santa Please Stand Up People don’t judge Santa’s authenticity by how he looks, they judge it by what he’s doing. Participants reveal a clear preference framework: Santa’s authenticity is defined not by adherence to a single...
by Joseph Fioramonti | Dec 10, 2025 | articles
Bridging the Perceptual Gap: Visual Mapping, Client Feedback, and the Unconscious Mind in Design By Sydney Graham Commercial design lives and dies on reactions that are fast, intuitive, and hard to explain. Clients often say “it just doesn’t feel right,” but struggle...
by Joseph Fioramonti | Dec 1, 2025 | study-results
What Does “Visual Data” Look Like The Data You Don’t Read but Still Believe In We asked 50 emerging designers to rate what looks like visual data and what doesn’t. The findings challenged our assumptions and revealed that structure, not style, drives...
