by Joseph Fioramonti | Jul 1, 2025 | featured, study-results
What Does “American” Look Like? Perception Drives How National Identity Is Recognized For the Fourth of July, we asked a simple question: what does “American” look like in 2025? Using our perception mapping tool, participants rated 36 visuals drawn from...
by Joseph Fioramonti | Jun 6, 2025 | featured, study-results
What Does “Visual Data” Look Like The Data You Don’t Read but Still Believe In We asked 50 emerging designers to rate what looks like visual data and what doesn’t. The findings challenged our assumptions and revealed that structure, not style, drives...