You'll receive updates on test results, new studies, and news about Constellations. Ready to take the next step and see how your audience responds to your own work?
We have the definition of curious. We asked 33 people for the picture, with 361 green and red dots across 24 designs. A raised eyebrow took 83% green. A woman grinning at the camera took 80% red. The winners share one structure: something in the frame is still being looked at, or something has been left for you to finish.
Read More
What does “jazz it up” actually mean? 25 people sorted 33 designs with 396 green and red dots. Dripping goo letters took 93% green. A blurred gothic masthead took 13 of 13 red. The winners share one recipe: loud color on a surface you could touch, caught in the middle of the action.
Read More
What does high quality orange juice look like? 50 people sorted 24 images of photography, labels and packaging, placing 535 green and red dots. Dew on cut fruit took 97%. A trendy can took zero. Packaging only wins when real fruit surrounds it. One variable explains every score: distance from the tree.
Read More