Audience
Perception Mapping
Learn what your audience truly sees, and why they value it.
Constellations is a proprietary, patent-pending research method that tests curated visual directions with real people before you act. In a brief interactive study, audiences reveal what they notice, feel, and value. We translate that signal into Audience Perception Heatmaps, Resonance–Resistance Comparison Maps, and Alignment Scores—evidence your team can use to move forward with clarity.
Audience Perception Mapping
Learn what your audience truly sees, and why they value it.
Constellations is a proprietary, patent-pending research method that tests curated visual directions with real people before you act. In a brief interactive study, audiences reveal what they notice, feel, and value. We translate that signal into Audience Perception Heatmaps, Resonance–Resistance Comparison Maps, and Alignment Scores—evidence your team can use to move forward with clarity.
Featured Audience Perception Maps and Case Studies
Design Due Diligence
In fast-paced design, early visual testing with Constellations ensures better outcomes, alignment, and confidence from the start.
What does “American” Look Like?
For July 4th, we explored what “American” looks like in 2025—revealing shared civic values through visual perception mapping.
What does “intelligence look like”?
AI researcher and writer Jake Van Clief has teamed up with Constellations to launch a public experiment and ask the questions “What does intelligence look like?” Take the test and let us know what you think “intelligence” looks like and join our mailing list to see the results.
Visual Decisions Matter
Visual perception shapes decisions across countless industries. From branding and marketing to interior design, social research, product development, and advocacy, Constellations helps professionals test and refine imagery with real audience feedback. Whether crafting a campaign, optimizing a retail experience, or studying behavioral responses, this tool transforms subjective visual choices into measurable, data-driven insights.
For Large Creative Teams:
Branding and Advertising
- Align teams and clients with data-backed visual insights.
- Streamline approvals by showing, not debating design choices.
- Cut revisions and reduce production costs.
- Optimize imagery for maximum engagement and impact.
- Understand how different audiences perceive your brand and design choices
For Marketers and Researchers:
Share and Test Your Visuals
- Optimize imagery for conversion, engagement, and brand recall.
- Adapt content based on demographic-specific preferences.
- Use heatmaps and preference tracking to analyze audience reactions.
- Support legal, psychological, and UX/UI studies with real-world feedback.
- Apply insights to market research, trend forecasting, and consumer behavior studies.
Professional Applications:
Insight and Understanding
- Technology & UX/UI Design
- Education & Learning Design
- Architecture & Interior Design
- Entertainment & Media
- Retail & Merchandising
- Corporate & Product Branding
- Psychology & Behavioral Research
- Legal, Social Justice & Advocacy
- Politics & Public Opinion Research
- Urban Planning & Environmental Design
Objective &
Actionable
See exactly how your audience responds to your visuals with real, data-driven insights. Our results dashboard turns subjective opinions into measurable feedback—highlighting what works, what doesn’t, and why. With clear heatmaps and sortable metrics, you can confidently refine your creative direction and make decisions backed by objective data, not just guesswork.
A New Dimension of
Audience Insight
Whether you’re a global brand or a small creative studio, understanding how your audience perceives visuals has never been this precise. Our platform introduces a whole new field of visual data—not just data visuals—giving you direct, measurable insights into how different demographics and psychographics respond to imagery. Big firms can integrate this into large-scale consumer research, while small teams can refine their creative direction with confidence. By adding this layer of objective feedback to your creative process, you move beyond intuition and into a world where design, marketing, and branding decisions are backed by real audience-driven insights.
Join Our
Mailing List
Sign up to participate in interactive visual surveys and receive exclusive analysis reports on timely, trending topics—all from a visual perception perspective. You'll also get product updates, creative case studies, and smart ways to sharpen your visual strategy.