Audience Perception Maps + Aesthetic Data
Curious how your visuals are really perceived? Explore public perception tests and brand case studies that turn aesthetic intuition into measurable insight using the Constellations audience perception mapping tool. From early-stage concepts to polished campaigns, see how audience perception maps reveal what resonates and why.
Audience Perception Maps and Case Studies
Design Due Diligence
In fast-paced design, early visual testing with Constellations ensures better outcomes, alignment, and confidence from the start.
What does “American” Look Like?
For July 4th, we explored what “American” looks like in 2025—revealing shared civic values through visual perception mapping.
What does “intelligence look like”?
AI researcher and writer Jake Van Clief has teamed up with Constellations to launch a public experiment and ask the questions “What does intelligence look like?” Take the test and let us know what you think “intelligence” looks like and join our mailing list to see the results.
What Does “Visual Data” Look Like
Fifty designers rated visual data, revealing that structure—not style—is the key driver of visual trust and credibility.
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