Thank You For Joining Us
You are now part of our mailing list and will receive updates on test results, new studies, and news about Constellations. Are you ready to take the next step and gain audience perception insights for your project? Schedule a call to get started!
Check Out Our Featured Public Perception Studies
The Aesthetic of “Edgy”
The Aesthetic of "Edgy" and the Problem of Distressed Fonts What do people mean when something feels “edgy”? It’s a word that shows up in creative direction all the time, but like most aesthetic...
The Legend Zelda Movie and What Fans Want to See
We tested six dimensions of the film’s visual direction using Constellations, from character design to villain treatment to overall style, spanning every era of the franchise. Despite Breath of the Wild being the bestselling Zelda game by a wide margin, its characters, enemies, and aesthetics consistently split the audience. What participants converged on was Ocarina of Time…
When Client’s Say “Make It Pop”
Every designer has heard it: “Can you make it pop?” It’s one of the most common pieces of creative feedback, and one of the hardest to act on, because it points to a feeling more than a specific fix. So we decided to find out what “pop” actually means. Using Constellations, we asked creative professionals to sort images by which ones pop and which ones don’t—and the results were surprisingly consistent.
When We Look at Robots, What Are We Really Seeing?
When We Look at Robots, What Are We Really Seeing? Understanding the Tools-Versus-Beings Divide in Robot Perception What makes a robot seem helpful versus creepy? Using our platform Constellations,...
Will the Most Authentic Santa Please Stand Up
The images people embraced all shared one thing: they caught Santa in the middle of doing something. Reading his list by candlelight. Kneeling to feed a reindeer in falling snow. The images they rejected? Cute graphics, staged photos, and counterintuitively, some of the most beautifully rendered Santas in the set.
What Does “Visual Data” Look Like
Fifty designers rated visual data, revealing that structure—not style—is the key driver of visual trust and credibility.
The Aesthetic of “Edgy”
The Aesthetic of "Edgy" and the Problem of Distressed Fonts What do people mean when something feels “edgy”? It’s a word that shows up in creative direction all the time, but like most aesthetic...
The Legend Zelda Movie and What Fans Want to See
We tested six dimensions of the film’s visual direction using Constellations, from character design to villain treatment to overall style, spanning every era of the franchise. Despite Breath of the Wild being the bestselling Zelda game by a wide margin, its characters, enemies, and aesthetics consistently split the audience. What participants converged on was Ocarina of Time…
When Client’s Say “Make It Pop”
Every designer has heard it: “Can you make it pop?” It’s one of the most common pieces of creative feedback, and one of the hardest to act on, because it points to a feeling more than a specific fix. So we decided to find out what “pop” actually means. Using Constellations, we asked creative professionals to sort images by which ones pop and which ones don’t—and the results were surprisingly consistent.