Stop Guessing If Your New Direction Will Land Before You Submit It.
You’re making a project-critical decision with five opinions
You’ve got a new creative direction. A rebrand. A campaign that needs to land. So you pull the team together. Maybe there are six people in the room, maybe three. You show them the mood boards, and everybody has thoughts. The CD likes option B. The client lead likes A. The CEO walks in and says “I’m not feeling any of them.” Now you’re guessing. Adjusting to whoever talked last. Hoping the final version connects with an audience that was never in the room.
This is how most creative teams operate. Fewer voices, fewer problems. But fewer voices also means fewer signals. And when the work misses, it’s not the CEO who stays late rebuilding the deck. It’s you and your team. Another round of revisions, another political fire to put out.
The Audience Signal Test exists so you can walk into that room with data instead of vibes.
What if you could see what your audience actually feels about your work?
Not what they say in a focus group. Not what they pick in a survey. What they feel when they look at it. In under a week, you’ll know which direction your audience actually gravitates toward, so you can walk into stakeholder reviews with proof instead of hunches.
Constellations captures authentic visual reactions from real people and turns them into scored perception data: heatmaps, resonance maps, and alignment scores. Instead of debating whether option A or B is “stronger,” you’d know which one your audience gravitates toward, where their attention goes, and where consensus forms. The conversation changes.
You stop defending a direction and start pointing at data.
How the Audience Signal Test works
Step 1:
Apply (2 minutes)
Fill out a short form so we can make sure this is the right fit. We’re looking for teams with an active creative project and a real decision to make.
Step 2:
Submit your mood board
If you qualify, you’ll share a Pinterest board or folder with 20-30 images in it that you’d use in a mood board, along with some basic project context. We’ll set up your visual perception test.
Step 3:
We run the test (5-7 days)
Your visual survey goes out to 10+ participants. They interact with your creative through simple visual reactions, not written feedback. We capture what they see, where they look, and how they feel about it.
Step 4:
See your results live
We walk you through your scored perception data on a live call. Heatmaps. Resonance maps. Alignment scores. You’ll see exactly how your audience responds to the direction you’re considering.
One week (or less) from submit to signal
Most audience research takes months and costs five figures. This takes days.
You submit your mood board, we run the test. Within a week, you’re looking at real perception data on a live call with our team.
Fast enough to actually use before you commit to a direction. Thorough enough to change the conversation.
InEight Rebrand
Submissions: 500
EDIT | VIEW RESULTS
InEight Enterprise Rebrand:
- 22 stakeholders across the organization
- 500 audience responses captured
- The team reached unanimous alignment on creative direction
- Zero revisions after launch
- 33% increase in sales within 12 months
By The Numbers:
patent-pending
visual perception technology
80%+
reduction in revision cycles
$4m+
in client deals secured through validated creative direction
7 yrs
of perception data proving humans cluster around shared visual instincts (AI doesn’t)
This is built for creative teams making visual decisions with real stakes
The Audience Signal Test works best if you’re:
- An agency working on a rebrand, campaign, or visual identity project
- Facing a decision between two or more creative directions
- Working with multiple stakeholders who don’t always agree
- Early enough in the process that data can actually change the outcome
If you’re a solo designer who trusts your own eye and doesn’t want outside input, this probably isn’t for you. And that’s fine.
Your first Audience Signal Test is free
One test. Real perception data. Under a week.
Fill out the form below to see if your project qualifies. If it does, you’ll be asked to submit your creative and we’ll get your test running. If it doesn’t qualify right now, we’ll send you some resources that can still help.
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