Understanding how people feel, think,
and respond to visuals & why.
Visuals shape perception, influence decisions, and drive emotion—but understanding their impact has long been guesswork. Our mission is to uncover how people feel, think, and respond to imagery, turning subjective reactions into measurable insights that drive better creative decisions.
The Stars Aligned
Constellations was created by a brand consultant who spent years working with big data and analytics companies. Communicating branding and design ideas to engineers and technical teams meant finding a common language—one rooted in data. This led to the creation of a tool that transforms visual feedback into clear, measurable insights. After testing it with dozens of clients and thousands of participants, the results were undeniable: faster, smarter design decisions, smoother approval processes, and more effective creative outcomes. What started as a way to bridge the gap between data and design became a game-changing approach to understanding how people see, feel, and respond to visuals.
Connecting The Dots
Constellations’ CTO built the platform on two decades of software development expertise and engineered it to transform complex visual data into meaningful and actionable insights. Deep experience in enterprise systems integration and Ecommerce replatforming ensured a foundation that is both powerful and intuitive. A rare blend of technical precision and business fluency shaped a system where creativity, data, and decision-making align effortlessly. The result is a platform that delivers real-time insights that is intuitive to use.
Early Access: Test, Influence, and Get Exclusive Discounts
We’re looking for professionals across these industries to test Constellations and provide feedback as we refine the platform. Discounts are available for those willing to participate in case studies and testimonials, helping us showcase real-world applications while giving early adopters an exclusive opportunity to shape the future of visual insight.
Branding, Marketing & Advertising
- Branding Agencies – Test logos, colors, and brand identity.
- Marketing Teams – Optimize campaign visuals for engagement.
- Advertising Firms – A/B test ad creatives and messaging.
- Social Media Managers – Refine content visuals for maximum impact.
- Public Relations Teams – Ensure brand consistency across media.
Architecture, Interior & Environmental Design
- Interior Designers – Validate color palettes, materials, and layouts.
- Architects – Test public perception of building designs.
- Urban Planners – Gather feedback on city planning and public spaces.
- Hospitality Designers – Optimize hotel, restaurant, and retail space aesthetics.
- Landscape Architects – Assess reactions to green spaces and environmental designs.
Entertainment, Media & Publishing
- Film & TV Production Designers – Test set designs, costumes, and props.
- Video Game Developers – Evaluate art direction, character, and world aesthetics.
- Publishing Teams – Analyze audience reactions to book covers and layouts.
- Streaming Platforms – Optimize thumbnails, branding, and promotional visuals.
Legal, Social Justice & Advocacy
- Legal Professionals – Research public perception of legal visuals.
- Social Justice Organizations – Test campaign imagery for maximum impact.
- Nonprofits & Fundraising Teams – Optimize visuals for donor engagement.
Industrial, Automotive & Tech Innovation
- Automotive Designers – Test consumer reactions to car colors and styling.
- Industrial Designers – Evaluate usability and visual ergonomics.
- Tech Companies – Optimize product UI, branding, and digital experiences.
Retail, Fashion & Consumer Goods
- Retail Merchandisers – Refine product displays and store layouts.
- Fashion Designers – Test color trends, silhouettes, and fabric choices.
- Product Packaging Teams – A/B test packaging designs and label visibility.
- Jewelry & Accessories Brands – Gauge consumer appeal of designs.
Corporate, Product & Digital Design
- Corporate Branding Teams – Ensure brand visuals align with market perception.
- Product Designers – Validate consumer reactions to prototypes.
- UX/UI Designers – Test interface layouts and digital branding.
- Ecommerce Teams – Optimize product photography and website visuals.
Psychology, Behavioral Research & Academia
- Cognitive Psychologists – Study how visuals affect decision-making.
- Human Behavior Researchers – Analyze emotional responses to imagery.
- Universities & Educators – Test learning materials and visual comprehension.
- Instructional Designers – Optimize graphics and layouts for e-learning.
Politics, Public Opinion & Government
- Political Campaign Strategists – Test visuals in ads and messaging.
- Public Policy Researchers – Analyze how people interpret civic imagery.
- Government Agencies – Evaluate health and safety campaign visuals.
Education & Training
- Universities & Research Institutions – Study visual perception and communication.
- Instructional Designers – Optimize e-learning visuals for better comprehension.
- Corporate Training Teams – Test how imagery impacts learning and engagement.
- Art & Design Schools – Use real feedback to refine creative projects.
A New Dimension of
Audience Insight
Whether you’re a global brand or a small creative studio, understanding how your audience perceives visuals has never been this precise. Our platform introduces a whole new field of visual data—not just data visuals—giving you direct, measurable insights into how different demographics and psychographics respond to imagery. Big firms can integrate this into large-scale consumer research, while small teams can refine their creative direction with confidence. By adding this layer of objective feedback to your creative process, you move beyond intuition and into a world where design, marketing, and branding decisions are backed by real audience-driven insights.
