Thanks for joining the session. Everything mentioned in the talk lives on this page — the case study, the 21 Questions exercise, the community offer, and a direct line to Joseph Fioramonti, Founder of DarkSquare and inventor of Constellations.
The full story behind the InEight rebrand referenced in the session — how audience perception mapping aligned 22 stakeholders across a 500+ person enterprise and delivered a complete rebrand without a single revision.
Case StudyHow a research-driven process — rooted in employee insight and visual testing — aligned 22 stakeholders and delivered a rebrand that landed with clarity, speed, and conviction.
Read the case study →The alignment exercise from the talk, ready to run with your own clients and stakeholders. There are six versions — pick the one that matches your project. They're split by audience (B2B or B2C) and by what you're branding: the company, a product, or a marketing campaign.
Join the Constellations community on Skool and send me a message there mentioning The Bureau — I'll set you up with free access for a full year. Lessons, live tests, and a group of people putting evidence behind their creative decisions.
Join & Ping Me on Skool →Want to talk through how audience perception mapping could work on a live project? Grab a slot below.