Everyone’s Favorite Halloween Candy

Everyone’s Favorite Halloween Candy

by | Nov 5, 2025

Perception Map Test: What Is Your Favorite Halloween Candy? This test asked participants a deceptively simple question: What is your favorite Halloween candy? Behind the wrappers, though, the answers revealed powerful emotional codes. From generational classics to...
What Does Halloween Look Like to You?

What Does Halloween Look Like to You?

by | Oct 20, 2025

What Does Halloween Look Like? This test explored the visual vocabulary of Halloween. Two moodboards—one composed of positively resonant imagery, the other of rejected or less effective visual cues—revealed how participants intuitively distinguish between “good” and...

Spooky Or Scary?

by | Oct 15, 2025

Is it “Spooky” or “Scary”? A visual study of how people separate spooky from scary — and what that says about our modern relationship with fear. Halloween sits at the strange crossroads of delight and dread. Every October, our visual culture...