by Sydnee | Dec 3, 2025 | articles
InEight Rebrand: Evidence-Backed Identity for Enterprise Software How is it possible to rebrand without a single rework? As InEight reached a pivotal moment in its growth, the company needed a brand that could signal confident leadership to a discerning, executive...
by Sydnee | Dec 1, 2025 | articles
The College Use Case: How Test Structure Shapes What We See We Should’ve Suspected That Prospective College Students Like Fun… Even simple changes to how a Constellations test is structured can reveal entirely different audience perceptions. This case...
by Sydnee | Oct 20, 2025 | Uncategorized
What Does Halloween Look Like? This test explored the visual vocabulary of Halloween. Two moodboards—one composed of positively resonant imagery, the other of rejected or less effective visual cues—revealed how participants intuitively distinguish between “good” and...
